Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful, lightweight, open source and privacy-friendly alternative.
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Here's what makes Plausible a great Google Analytics alternative and why over 15,000 paying subscribers trust us with their website and business insights:
Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.
Plausible is lightweight analytics. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.
Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.
Plausible is useful. Segment your audience by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns using UTM parameters. Track ecommerce revenue, outbound link clicks, file downloads and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.
Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can embed the dashboard into your website too. Stats can also be shared privately by generating a secure link. You can invite team members and assign user roles too.
Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you're happy to manage your own infrastructure, you can self-host Plausible too.
There's a realtime dashboard, an entry pages report and integration with Search Console. You can track your paid campaign conversions, invite team members and count visitors who ignore the consent banner. We exclude data center bot traffic by default. You can even import your historical stats. Learn how to get the most out of your Plausible experience and join thousands who have already migrated from Google Analytics.